Simply Smooth - Product Lines

Simply Smooth

Using the highest quality keratin, derived from botanicals and human hair, allows our formula to penetrate throughout the hair cuticle. This provides for frizz elimination, intense shine, total reconditioning, and SMOOTHER hair!

We are trying to distance ourselves from the term "Brazilian." The dangers of formaldehyde, ammonia and sodium hydroxide products are always a major concern to our chemists and staff when developing formulas. With the health of our stylists and consumers as priority, we have always strived to use the least evasive, safest and most effective chemical combinations. We have never claimed our products "straightened" hair, as other Brazilian/Keratin products do.

The Simply Smooth line smoothes hair-- eliminates frizz, intensifies shine, reconstructs and totally reconditions hair!