“2002 best of Nashville Readers‘ Poll”
Our guide to the best in the city, and a celebration of everything that makes life worth living in our little corner of the world. The results of your annual readers’ poll are complemented, as always, by copious picks form our writers on everything from music to shopping to food to politics. In addition, this year’s edition features interviews with notable Nashvillians, who offer their own best of, and dispatches from the outlying counties that ring the city.
Best up-and-coming salon: Aura
Walk into Aura and you immediately feel that, well, aura about the salon. There’s always the feeling that when you walk out, you’ll have what every girl really wants: a terrific head of hair. With its plethora of professional expertise, Aura offers a wide variety of services: highlights, color and extensions. While you’re waiting you can enjoy refreshments or a paraffin treatment and manicure, peruse the shelves for top-of-the-line products like Redken, Sebastian, Jane Iredale, Therapro, Bonacure, Osis, Logics , and Sudz fx, or just soak in the hip décor, accentuated with paintings by Marvin Posey. Take it from a naturally wavy-haired brunette who now enjoys stick-straight blonde locks.
ØAura salon was featured in the 2002 issue of Nashville scene “best of” Annual Poll Issue
ØAura has also been featured in several issues of Nashville lifestyles magazine for hair and make-up, fashion photo shoots and trend reports
Ø Jeanna’s celebrity clientele includes: Annie Lennox, Patty Loveless, Dierks Bentley, Chely Wright, Steve Azar, Reba McIntyre, Lonestar, Diamond Rio, Al Roker, Kenny Chesney Band, David Nail, Pam Tillis, & Keith Stegall
Owner: Jeanna M. Seiner
Year opened: 2000
Business type: Full Services Salon
When Jeanna Seiner opened Aura Salon last year, she went beyond the traditional full-service salon of offering hair design for men and women, hair color and manicures and pedicures. Her Berry Hill Square salon carries jewelry from local and around the world artists, the art of Marvin Posey and bath, body and aromatherapy products.
“Aura is unique in that it is first and foremost a leading edge salon with some of Nashville’s most talented hair, nail and make-up artists. However, Aura is also part art gallery and jewelry and accessories boutique. I hope I have created an environment that will always offer clients a relaxing and pleasant experience and that is a special place where everyone enjoys coming to work” this entrepreneur says.
With more then 15 year of experience in the beauty industry, Seiner worked with numerous professionals from whom she learned and whose work she respected. While her experience has centered mostly on in-salon hair and make-up, she has also been involved in numerous photo shoots, television and video shoots.
However, her goal was to own her own salon that would provide a “unique, relaxing and convenient location for my clients and a desirable work atmosphere for other established professionals with in the industry.” Her first challenge was finding the right location and the right equipment. Then she undertook the oversight of remodeling - a project she found enjoyable as she personally designed and decorated the space, even though there was a timetable to meet.
Bringing talented professionals into the salon was an important challenge that she achieved, knowing these efforts would benefit the salon, the professionals, and clients.
“The rewards are being able to do something that you love, which is helping people to look and feel their best,”
Seiner says. “Seeing others prosper as a result of the salon’s success is also very rewarding.”
When asked what, if anything, she would have done differently, she responds, “ I would have done it sooner.”
In offering advice to an aspiring entrepreneur, Seiner recommends conducting a lot of research and learning from those who have achieved success. She also believes it is necessary to not give up and to stick to what you know, as well as starting on a smaller scale with as little debt as possible.
“Always be fair and honest in your dealings with others,” she shares. “But most of all, have fun with the business.”